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RACHEL SMITH graduated from the University of North Carolina Chapel Hill in 2006 where she majored in Media Studies & Prodcution and minored in English, Rachel got her career start working in advertising for BBDO in New York working on campaigns for M&M’s, Snickers, and Campbell’s Soup. During her time at BBDO, Rachel’s older sister Molly was producing her first film, P.S. I LOVE YOU, which was based on a book she had given her during her senior year of college at UNC. Following her passion for books and films, Rachel decided to leave the advertising world to go work for Molly and her partner Hilary Swank as an assistant at their company 2S FILMS. After her time at 2S, Rachel decided to broaden her professional experience and ventured into the physical production side working on the set of two feature films, FOUR CHRISTMASES and SALT. When Molly and her two business partners, Trent and Thad Luckinbill, decided to form Black Label Media, Rachel went back to her original love of creative development and now works as a development executive and director of the company’s small writers lab in which writers work closely with her to develop original material exclusively for Black Label.